5 years Mustheb
When a start-up has successfully established itself on the market five years after its creation, it's time to pop the bubbly. And this is what I will do today. Mustheb has overcome teething troubles, passed initial major stress, made sustainable connections, gained vital experience and survived the pandemic (hopefully).
When I sold my first jar of mustard on th 1st September 2017 my ambition was to establish a product that would act as an ambassador of good, honest and genuine taste. Being honest I did not expected that the mustard would soon become known beyond the borders of the Western Isles.
Today, 5 years later, I am proud to say I have achieved the goal I set myself. The first variety of mustard has seven siblings now. More are to follow. The artisanal gourmet mustard, made from premium ingredients, is winning over top chefs in high-class restaurants and pleasing palates all over the world. Even the Mustard Museum in Wisconsin, USA, has given Mustheb space on its shelves.
My passion is to help the versatile paste achieve the status it deserves. I want to show that mustard is more than just a blob of yellow on a plate, and that it goes with more than just steak and sausages. Good mustard has a personality and, unlike the most soulless industrial pastes found at knockdown prices on supermarket shelves, Mustheb leaves a lasting impression, a good feeling.
In March 2022 I set another milestone with the invention of the world's first mustard tasting tent. Weather permitting, mustard lovers can take part in a tasting experience.
But the fifth birthday is no reason to rest on one's laurels. On the contrary, I am still hot and hungry. Those who know me know that standing still is not an option. I want to continue to surprise mustard lovers from all over the world.
Happy customers, that's why I am braving unpleasant issues, like the current problems around sourcing global raw materials and the skyrocketing of the prices for raw materials and transport. I am confident that Peace, Love & Mustheb will continue to be a Must-have of the Hebrides for years to come.
A huge thank you to all Mustheb supporters and customers. I couldn't have done it without you. Slàinte
